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Blog

Product stories, equipment guidance, care, and development updates from ZO. Explore the thinking behind CONCEPT-01 and the Full Foam CONCEPT-02 — LICORNE.
Inside CONCEPT-01 and CONCEPT-02 — LICORNE
Inside CONCEPT-01 and CONCEPT-02 — LICORNE
Two court jobs, two core constructions, and one clear comparison of the confirmed production specifications behind the first ZO Concepts. Read more...
Swing Weight, Twist Weight, and Balance: What the Numbers Mean in the Hand
Swing Weight, Twist Weight, and Balance: What the Numbers Mean in the Hand
Static weight is only the beginning. Learn what balance point, swing weight, and twist weight can—and cannot—tell you about a pickleball paddle. Read more...
Why ZO Builds Concepts, Not Generations
Why ZO Builds Concepts, Not Generations
ZO paddles are organized by the job they do on court, not by a generation ladder. Here is why CONCEPT-01 and CONCEPT-02 — LICORNE are different directions, not old and new. Read more...